Name: Owens Farm
Address: 2611 Mile Post Rd. Sunbury, PA 17801
We were very pleased with the results of our Weis Market Digital Screen ad last spring. As you know, we faced multiple hurdles in our first year of Sheep Camp. We were new in town, unknown to potential customers. Our program was something never seen in this area. Our budget was slim. Above all, we were on a short time frame to fill our camps before spring.
Our investment in Digital screens was part of a muti faceted campaign to build awareness and stimulate camp registrations. Our efforts were targeted towards families with children.
The campaign was an unqualified success. Our camps were full by March 25, much earlier than anticipated. We also benefited from the residual effects of the awareness campaign all summer, supporting our other educational programs and meat sales. You and your team were very resourceful in helping us stretch our marketing dollars to launch Owens Farm’s first year in Pennsylvania.
Caroline and David Owens