Aim Advertising believes everything about advertising revolves around the Internet.
The Internet should be the most powerful tool in your advertising arsenal. If you have not updated your website in the last couple of years you are probably not up-to-date with today’s technology. Maybe you have an outdated design. When was the last time your site had search engine optimization? Are you using keywords that are searched every day? Maybe you could add a new feature such as a blog or email sign-up button. Is your website optimized for mobile, with either a responsive design or a complete mobile website? New technology in website creation could give you new opportunities to reach consumers and drive up sales.
Before you can start a web campaign, or any campaign for that matter, you need a working website. If your old and flat website is sitting out there on the Internet like a brochure, you may be wasting the most powerful tool available today. Stop spending thousands of dollars on traditional media until you get your website up-to-date.