Scan & Win Does It Again!

Over 2,000 people came in with their game cards for a chance to win prizes at the Grand Opening of the new Coles Hardware in Bloomsburg. We direct mailed 4500 cards to the Bloomsburg zip code with different bar codes that triggered the Amazing Magic Prize Code Wheel. As soon as the store opened on Saturday, August 12th people were lined up for a chance to scan their card to see what they won. The wheel did not stop spinning until 3pm. We estimated a 12% return on the mailer and Coles Hardware had a very successful sales day. The Scan and Win machine is the most successful tool we have ever used for direct mail promotions. See video of the event and learn more about how your business can benefit from direct mail and this game.