Internet: The Ultimate Marketing Machine
It’s about me and where I happen to be!
Thanks to the power of Google AdWords, Facebook, e-mail marketing and a mountain of social media outlets, advertising is becoming less wasteful and its value more measurable!
Aim Advertising believes the advertising industry is only now starting to grow out of its century-long infancy, which might be called “the Wanamaker era”.
(“Half the money I spend on advertising is wasted,” he said. “The trouble is, I don’t know which half.”)
We believe in change. We have to because technology has changed everything and nowhere has it changed more than when it comes to marketing your business.
New advertising models based on Internet technologies amount to innovation. Instead of chasing down the consumer with an ad, the new idea is to get them to search for your ad by showing up voluntarily and interacting with what they find online.