Internet: The Ultimate Marketing Machine
It’s about me and where I happen to be!
Thanks to the power of Google AdWords, Facebook, e-mail marketing and a mountain of social media outlets, advertising is becoming less wasteful and its value more measurable!
Aim Advertising believes the advertising industry is only now starting to grow out of what might be called “the Wanamaker era”.
(John Wanamaker was one of the pioneers in Radio advertising in the early 20th Century who famously said “Half the money I spend on advertising is wasted, The trouble is, I don’t know which half.”)
This is where Adwords comes in. Google Adwords is the leading form of pay per click advertising (PPC) which is also called search engine marketing advertising (SEM). PPC is the answer to Mr. John Wanamaker’s question. No longer do advertisers have to hope and wonder if their ad is reaching the right people, at the right time. With PPC advertising you know when your ad is shown and you know your ad is being shown to people who are looking for your product on the Google Search Network or people who would be very likely to do business with you on the Google Display Network.
What sets Aim Advertising apart is experience. While PPC advertising has changed the advertising world, human nature has not changed. So it really helps to know what motivates people to do business with you, and that is where our experience comes in. Aim Advertising has decades of experience building successful advertising campaigns in Radio, Newspaper, TV, Billboards, Direct Mail and more. In business since 1992, we use our award winning copy, and graphic design to build on-line campaigns that really get results.
So if you are thinking about trying PPC advertising for the first time or looking for an agency that understands where you have been and how to get you where you want to be, give us a call.